Singer Sewing Machine Company

Since 1851, the Singer Sewing Machine Company has dominated the sewing market.  Isaac Singer was a marketing genius who made the Singer name so well known that many people refer to sewing machines as Singers and really believe that is the name of the appliance.

In recent years, Singer Sewing Machine Company has lost its edge due to financial ups and downs.  It has been sold several times and is now owned and operated by a Chinese conglomerate in China. 

This same conglomerate owns the Viking and Pfaff lines which are manufactured essentially in the same facility as those belonging to the Singer Sewing Machine Company.

The quality of the Singer product has declined as well.  Many expert sewing machine dealers refuse to represent the line due to the preponderance of faulty machines.  Singer once had dealers on every street corner, but today there are far fewer dealers. 

Mass merchandisers rely heavily on the Singer brand whether you look at Walmart, Kmart, or JoAnn Fabrics; the Singer brand remains prominent.  Generally, these machines are low end and poor grade machines, however, Singer does offer some machines that claim advanced features at far lower prices than other sewing machine lines.