Sewing Machine Ratings

Consumer Reports and many other review sites have offered Sewing Machine Ratings, but how dependable are these reviews.

Over the years I have discovered that if a user is using a Bernina, they are convinced that it is the best sewing machine ever made.  If they own a Viking, or a Singer, or a Dressmaker; they believe it is the best ever made at least in the price range.  Why is this the case?

One reason is that often sewing machines are hyped.  When we sold Necchi and Dressmaker sewing machines we would brag on their solid metal gears, their rugged construction, and their durability.  When we sell Baby Lock sewing machines we emphasize their overall value of features, construction, and ease of use.  When we sell Bernina sewing machines, we brag about the CB Hook System or its advanced capabilities.  "Every advanced feature ever offered on any sewing machine ever made is offered in the new Bernina 830." 

The consumer buys based on what they are told.  We avoid telling customers about flaws, because we want to make a sale.  When dealers make comparisons between different brands they offer, they have to assess the interests, needs, and desires of their customer and relate each machine based on those features they believe their customer will buy.

For example, if you compare the top end Baby Lock to the top end Bernina; there is no question that the Bernina can sew circles around the Baby Lock.  It offers hundreds more stitches, much larger sewing field, unlimited embroidery field, and more.  However, if the customer is concerned about ease of use; keep away from the Bernina or the customer will be unhappy.  You see, Baby Lock offers a great machine that is designed to be very easy to use.  Bernina offers a great machine, but you may need a PHD just to get started. (Maybe a little exaggerated.)

Sewing Machine Ratings the point is whether you are reading a review or listening to a sales person, take the Sewing Machine Ratings with a grain of salt.  The best way to get the best Sewing Machine Ratings is to use competing models for yourself and compare apples to apples.